During the listing process agents may often need assistance from photographers, staging professionals, virtual tour companies and even social media experts. Once implemented into the listing process, these should happen as consistently as the other aspects of the process. Making each aspect a part of the team effort will make things go well automatically.
One agent that I work with, Judy Pierson of Coldwell Banker, has a great “team-based” system in place. Judy has a partner named David who is also a photographer. He puts out signs, takes photos and places the listing on the MLS. The ball gets passed to me at that point. I receive the pictures and run a Photo Fix tour, post editing the pictures and creating the virtual tour. At this point I also list to Realtor.com through the tour. I’m done so I send it to David and forward to Don, the web designer. David places the tour on the MLS. Don lists the tour on Judy’s website. Anything can be changed at any point on the tour and it will populate immediately to all online sites.
In a matter of minutes the tour will spread to Google, Yahoo, Trulia, Zillow and dozens of other popular sites that grab the listing from the MLS. For added effect, I list the tour on my Twitter and Facebook wall. Judy can run the listing with tour links on her newsletter or blog. Between all of us, we can have the listing and tour spread all throughout the internet in a few hours after taking the photos.
So what is your system? Do you have a way to get from the picture phase to getting the listing online? If you have a different or better system please share with us so that we can all grow in this new viral marketing real estate game.