Last week we were in Albuquerque broadcasting an open house show for one of Rich Cederberg’s listings. Rich had set it all up in advance. The home owners were there to talk about the home and the many upgrades they added. Rich interviewed a mortgage expert to talk about possible financing alternatives. Some good friends were interviewed to give some testimonials about how well the property works. I was the “camera-man” on this webcast. Although one agent can do the webcast with a laptop and webcam, we were blasted the entire show by people chatting online with us about the broadcast and the property. We didn’t expect that – or all the walk-in traffic that it generated.
While the broadcast was happening people were touring the home, doorbells were ringing, Facebook viewers were chatting online. Viewers were asking about the schools in the district via the live broadcast chat feature. We had over 51 people “LIKE” the show on Facebook in the hour following the webcast. They wanted to know details about the home. They loved the interview with the property owners. There were at least 2-3 conversations going on throughout the room. I expected a quiet controlled studio environment for the webcast. I even told everyone to turn their cell phones off before the real estate broadcast. But the place was buzzing with activity.
After a few minutes I thought to myself, wow… this is exactly what I had wanted in a real estate broadcast… increased awareness and activity. People can be right there in the open house talking to the realtor while sitting in their pajamas on their sofa at home. Oh, we included a screen capture of home pictures and the professional tour of the home in the webcast. Easy since a virtual tour had been created for this property by the photographer.
All-in-all, not a bad use of live streaming internet combined with the personalization of Facebook. Who knows, it might just go viral one of these days!