I have a client that has requested that I send her homes between 400,000 to 500,000 within Albuquerque. I set her up on a drip system, which also means that I don’t always preview the properties before they are sent to her. Normally, this is a great way to market homes 24/7, right?
Today she wrote and asked me to stop sending her homes via the MLS because all the homes she looked at were “depressing” and she was “worried” that she would not be able to find the right home in her price range. I spent time viewing the eight half million dollar properties she viewed within Albuquerque to find some of the worst pictures I have ever seen for homes in this price range. In fact, they WERE depressing. You would never know if the home was nice as agents shot directly into blown-out (brightly lit) windows creating dark rooms. Crooked pictures, bad angles, insufficient staging, poor color balance and blurry photographs were a few of the other issues with these pictures.
As an agent who started out as a real estate photographer, I did not EVEN have the heart to say to my client something like “it’s just the pictures or I bet it looks better in person.” It was unacceptable to her and reflected on me since the MLS was sending them from me. I said “you are absolutely correct, these homes are substandard…. next!” I promised her I would be more careful about sending her better properties in her price range. Translation – homes with better pictures that don’t insult a high end buyers senses.
So, the take away is this: If you are serious about selling your home or having people even think about viewing the home, either learn to take great photos or find someone who does. In the Albuquerque, New Mexico area… the best real estate photographers charge under $200 including virtual tours, pictures and the works to help market homes. Can you afford not to hire one?