How to Sell in a Buyer’s Market

By Andrew Hill @

For the past few years, everyone has been repeating “it’s a buyer’s market; it’s a buyer’s market.” And to many trying to sell their home this seems to be a major obstacle. But it doesn’t have to be that way. By following these tips you can substantially improve the chances of selling your home, no matter the market conditions.

For starters, you need to ask yourself how many personal touches you will display. The idea behind home staging is to make the home appear comfortable and welcoming. This aids the buyers’ attempts to imagine themselves living there. Be careful not to make your interior as bare as a hospital ward, nor cluttered with family mementos. You should aim to find a balance that allows the people to connect with the home. An appropriate number of pictures that create a vignette of your family life is a good example to follow.

If you smoke, have pets, or have a house that simply doesn’t smell fresh, this is a serious obstacle to selling your home. When touring a home, smell is just as important as sight. If you have a beautiful mansion but it smells like garbage, no one will want to purchase it. In order to cover up these smells, consider replacing your carpet and/or adding a fresh coat of paint. These solutions not only help to disguise unpleasant odors, but they also enhance the new home illusion. Oftentimes, these are also some of the most cost effective solutions to brightening up your home.

Another key ingredient to the illusion of “livability” is the absence of pets and family. If these buyers are going to try to imagine themselves living in your home, then they need to be completely immersed in their imagination. Therefore, it’s important for you, your family, and any pets to be kept out of the house during the showing. If your buyers are serious about buying the home, chances are they aren’t imagining your family living there. It’s important not to ruin this illusion.

Finally, one of the best things you can do to have a good shot at selling your home is to hire an agent! Realtors are the experts in this field and their knowledge/skills will not be a misplaced investment. Furthermore, buyers are much more likely to trust a home that is being sold by a Realtor than a home with the “for sale by owner” sign.

As you can see, there are many things you can do to improve the odds of selling your home. For more real estate tips and advice, be sure to contact, Jim Gross!