Jim Gross Albuquerque real estate photographyA picture is worth a thousand words… nowhere is this truer than in real estate. The first thing a home buyer will see are pictures or a virtual tour online. That is where the first cuts are made. Who can afford to have their home cut simply because of inferior pictures. Agents and home sellers that don’t put resources into staging and professional photos are just making competing homes look that more desirable. Develop a great marketing strategy from the start and give your home sale the quick start it deserves. Choose a photographer that correctly balances light for day time bright windows so they do not appear “blown out.” Most towns will have a hand full of real estate photographers that truly know how to shoot into bright windows so that the lighting is balanced throughout the entire room. This is the most important and difficult concept for a real estate photographer to grasp. Stay tuned for some ideas on how that can be accomplished.

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