Jim Gross Albuquerque real estate photographyI just had a conversation with a Albuquerque agent whose listing I was photographing. He reminded me of our local MLS and how they have just raised the picture amount from 25 to 100 pictures. He asked me, who would download 100 pictures of their listing. It definitely got my motor started when he brought this subject up. If a picture is worth a thousand words… then a 100 must be worth a hundred thousand, right? Unfortunately, the opposite is true. Putting more images on the MLS than are required to get a showing is nonsence. And, in New Mexico, since most agents are still taking their own pictures, that is 10 times the amount of bad MLS images to quickly unimpress the average viewer. So what works? A simple formula will get the showings an agent needs to sell a home. Spend time and resources decluttering and staging. Then take 15-25 great pictures of the top selling features. Take them at the right time of the day… such as sunset to deal with glare. Add a virtual tour with music and motion for added effect on the major sites such as Trulia, Zillow and Realtor.com. Then not only will viewers thank you, agents will compliment you on a great looking marketing package.
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