Jim Gross Albuquerque real estate photographySubscribe: Marketing Homes Blog
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Email: jim@stagingpads.com
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Virtual Home Staging has been getting attention in the media. Tech savvy agencies in areas like New York, Los Angeles and Chicago routinely include virtual staging in their work flow.

I personally took a listing last week in Albuquerque where I am licensed that had no furniture in the front living room. I just used virtual staging in that one room to supplement the sellers staging throughout the rest of the house. You can see the virtual staging on the first room as you enter the home here. http://pfretour.com/houses/22661

To keep my virtual staging effective and a positive marketing element I follow 3 simple rules.

1. Stage ONLY what clearly does not convey (pictures, plants, furniture)
2. Don’t touch other areas such as flooring, window coverings & landscaping
3. Put a remark in the MLS that pictures are virtually staged

3 simple rules make all the difference and turn what could be complaints about misleading buyers into compliments and appreciation for showing what the home could look like once furnished.