Jim Gross Albuquerque real estate photographySubscribe: Marketing Homes Blog
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Most agents have learned after one year of listing and selling real estate that success comes from carefully balancing three elements: marketing, staging and price.

Often times, hands are tied with price based upon what a seller is willing or capable of doing to become competitive. Further, the average home owner may not be willing to shell out 3-5k for professional staging or be willing to move their furniture or make the necessary updates that buyers are looking for. Within the average home sell an agent may be able to make a few staging tips and control all of the marketing to get the word out. That complicates the notion of balancing marketing, staging and pricing to get the house sold.

Agents need a small arsenal of affordable options to cover marketing and staging. There are real estate virtual assistants that have access to forward thinking marketing ideas that can work listings for brokers. One such idea is virtual staging for empty listings. The first step to selling your listing is to get more traffic.

The best way to do that is to make the MLS pictures online compelling. It is difficult to accomplish this with an empty house. Virtual staging has been around for some time now and is a very affordable option to make a listing shine online. Yet, only a handful of agencies are aware of and utilizing this technology for their listings.

Virtual Staged Sample

Virtual Staged Room of My Last SOLD Listing

My last listing had furniture in all but the front entry living room. So I just virtual staged the front room. Try it on your next listing and see if you increase your showing activity!