Jim Gross Albuquerque real estate photography and realtor®Subscribe: Marketing Homes Blog

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 Email: jim@stagingpads.com

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As a real estate agent I know that the name of the game with listings is traffic. Even if increased traffic doesn’t outright sell the listing, more agents going thru gives my seller valuable and consistent feedback they are more apt to listen to from qualified buyers.

Staging should then be be approached from a buyers perspective. They are looking to see the potential of a home without the clutter. Often when a homes is graciously staged a buyer will ask to purchase the furniture or for a recommendation to buy similar furnishings. There are 4 different solutions for adding staging to a listing.

1. Seller’s Furniture
Treat sellers furnishings as staging. Be sure to thin out and declutter prior to pictures/listing.

2. Agent Staging
Often not style/color coordinated for the listing. Difficult for agent; however, cost effective for the seller.

3. Professional Staging
The best option for a professional look. Highly effective, but not always within the seller’s budget.

4. Virtual Staging
Another excellent option to increase traffic. Cost effective for seller or agent, but should be explained to buyers during showing.

One staging option does not clearly stand out for every seller. Balance budget, availability and goals when recommending staging alternatives to your seller!