Jim Gross Albuquerque real estate photography and realtor®Subscribe: Marketing Homes Blog

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Getting good at real estate photography is a life-long progressive training session. There are some excellent sources such as Photography For Real Estate. The best real estate photographers in the world hang out here and are delighted to give a blow by blow technical description of how to get the big real estate shots.

Generally there are two schools of thoughts that deliver equally good results. One is to get it right in the camera the first time by using strobes and multiple speed lights and taking a single image that, if done correctly, needs little post production. Downside is that if you are taking 30-50 shots like many of us, this method can take hours to get the lighting right. The second school of thought is to bracket multiple images and use software such as Adobe Lightroom to enfuse the images for a high definition blended look. This can take hours as well to do post production. I believe once you get the system down, either system will take about the same amount of time.

The first trick is to get your flash off the camera. Turn it off or take it off because indoors it is not your friend when it is located on your camera. For indoor shots turn your camera to manual or the AV mode if you have that setting on your camera and put your camera on a tripod to eliminate camera shake. Lastly, unless you are using one of the two methods described above do not try to shoot into windows during the day. Stand towards the wall with the window and shoot away from them. They will make your room look dark. You can also shoot at sunset just when the last shadow in your room disappears.

Lastly, experiment with the white balance. If your pictures look yellow and the wall colors are not right that is while balance. The lower the K- Kelvin, the less yellow you will see. Areas that do not have much natural lighting such as bathrooms, basements and closed in rooms void of windows require a white balance change. Here is a white balance chart to help with the settings.

So these basic ideas will get you out of the automatic mode in your camera to a new settings that can result in great real estate photos such as the ones on this site: Real Estate Photographer.