Jim Gross Albuquerque real estate photography and realtor®Subscribe: Marketing Homes Blog

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I am reposting some great tips for realtors looking to prepare pictures for virtual home staging. It’s always best to let a professional real estate photographer take the pictures that will be virtually staged. However if you are going to be taking your own we want them to be their best. So following these tips when shooting the home will help.

1. It’s best to Use a tripod with your camera so that the pictures are not blurry. They are about $20 at Walmart. If you are going to hold the camera the picture needs to be very crisp and sharp, not blurry.

2. Shoot at about 5′ and always keep the camera perfectly level and horizontal for pictures to be virtually staged

3. Do not shoot into a bright window. During the day stand against a window shooting towards the room

4. Make sure to look at the picture to see it is bright enough and the colors are balanced

5. A wide angle is important to have most of the room to stage, either stand back to the end of the room or get a camera with a wide angle lens. For bedrooms and bathrooms you may even need to stand just outside the room. Think about the walls you want to stage and make sure they are included in the picture.

6. Show multiple walls. Think about including enough of a room for sofas, plants, pictures, dining tables or whatever you would like to have in the picture.

7. Generally flash photography from the camera is frowned upon in the photography industry, but if you are not a professional, it is better to use a flash than to have a dark room. Color balancing and reflections can be controlled in post production.

8. Your pictures should be at least 1-2 megabites to send off for staging. The biggest problem we see is that submitted photos are too small to stage. Make sure your computer software is NOT resizing pictures.

These are some very basic yet important rules that will prepare your image for good staging. There are two things that cannot be repaired in post production: Out Of Focus Pictures and Excessive Glare (due to shooting into a window).

Dining room virtual staging

Dining Room Virtual Staging

Jim Gross (Founder)
Staging Pads