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A New Business Opportunity In Real Estate Virtual Staging

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Email: Jim@StagingPads.com

Contact: (800) 894-7033

virtually staged dining room

As a realtor® in New Mexico I have learned that helping sellers figure out ways to minimize unexpected financial pain results in happy sellers.

Home staging is one of these costs that, while we know sell listings, may not be well received by  strapped home owners that are moving furniture out of their home. I always start by offering professional staging as it presents a home in the best light. If the home owner does not have a good budget for that, I can offer virtual staging at no cost to the seller and use a DIY platform to add it to the real estate photos.

As a real estate photographer I also can make this technology available to professional photographers and agents looking for a polished look to their MLS listings. DIY Virtual staging is reaching a high-level of quality making it affordable for agents to offer as an add-on service.

Brokers using this DIY staging software can also make extra income by helping co-workers with vacant listings. This is a great business plan for property managers, builders and stagers who have access to vacant home pictures.

Let’s look at the possible streams of revenue that virtual staging can offer most anybody in the housing industry:

  1. Property managers, apartments often have vacant or poorly staged models and many don’t have models as they need to rent at 100% occupancy. Offering staging to property management companies for each time an apartment is renovated will keep fresh listings moving online where future tenants are looking.
  2. Real estate agents using DIY virtual staging software can use this technology to set themselves apart at listing appointments. They can also charge the co-workers to help make their vacant home pics look better for the MLS.
  3. Photographers can have a field day with virtual staging as they have access to the photos of vacant rooms. It makes a natural add-on service for them to offer.
  4. Home stagers would prefer to sell actual furniture staging contracts; however, if a seller is going to walk due to cost they can make and extra $300-$500 without moving a stick of furniture.
  5. Builders are definitely in need a internet staging for their models. National builders generally stage out their main models but often do not have budgets at the regional level. This is a great niche for virtual staging that can be seen online.
  6. FSBO’s They often don’t realize they are missing out on the professional assistance of an agent. They are typically open to any ideas to help their home sell – especially if it does not cost much money.  This is really just the beginning of the enormous housing industry list that can benefit from virtual staging. I can think of many more – how about you? If you are interested in getting into the virtual staging business… I can help with that, and put virtual staging software in your hands to begin playing with for free. Just send me a note!

Jim Gross - virtual stagingJim Gross

Author and owner of Staging Pads and national distribution and training for VisualStager

How Many Ways Can You Virtually Stage a Room?

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Staging Pads Website    Sampler    Sandbox

Email: Jim@StagingPads.com

Contact: (800) 894-7033

Virtually Staging narrow rooms

With all the blogging I have done about virtual staging, I haven’t shown one of the most powerful and diverse uses that DIY staging software offers – staging a room for different uses.  Home staging cannot show this feature, while full-serve virtual staging companies will charge you to stage the room twice.

VisualStager software however will let you change the look of a room, save and download the picture endless times with no extra staging fee. If you want to save both pictures on the virtual staging platform there is a $1 fee to restage the same picture and save the editing capability of each one.

This is huge for realtors® that want to show a bedroom/office or den/media room combination. As a virtual stager the number one request we have is to be able to show different styles for a room. This agent wanted to show this very tight narrow room as a living room with an upright piano, and then again as an office. Virtually Staging narrow rooms

As you are preparing the marketing for your MLS listing start thinking outside the box. How many times have you seen listings that show five views of the same room? Boring! At what point does a viewer click out of that? You should actually not show multiple views of the same room but rather, keep moving the viewer through the home. One way to do this with smaller homes, or vacant ones is to switch up the possibilities within the same room.

As a real estate photographer in Albuquerque, I always tell agents to have one picture of the front, one closeup of a courtyard and get viewers in the house on picture three. The first 6-7 pictures had better show viewers the best rooms in the house. Do not show six views of the kitchen. You can show close up shots of different areas within a space however. Showing repeat shots of the same room IS THE biggest mistake I see on the MLS. As a photographer I may deliver five shots of the living room, and 90% of the agents will put all five of them in the MLS – one after another losing viewers after the second one.

So this staging will allow you to give different views and uses of the same room adding more interaction and interest in home showings.

For more info on staging these yourself visit our DIY virtual staging site.

Jim Gross - virtual stagingJim Gross

Author and owner of Staging Pads and national distribution and training for VisualStager

Virtual Staging for Property Managers

Virtually staged bedroom by VisualStagerSubscribe: Marketing Homes Blog

Staging Pads Website    Sampler    Sandbox

Email: Jim@StagingPads.com

Contact: (800) 894-7033

Visual Staging has just become affordable for residential property management companies looking to make a better online impression. 

Although virtual staging has been going on for nearly a decade, at about $75 per picture it is out of range for most property management companies looking to beef up their pictures. Recently, VisualStager, the premier self-serve virtual staging company made their virtual 3D furniture library available to people wanting to stage their own house pictures.

The images are realistic and can be inserted into virtual tours that are interactive, allowing viewers to add, delete and move furniture around within the picture. They can post these tours on their websites giving  viewers a fun and interactive experience with their next rental. Their is a wide variety of furniture for million dollar homes in Manhattan or apartment rooms.

VisualStager is becoming the self-serve company of choice for real estate companies from Los Angeles to New York. The platform is intuitive and creates a stage jpeg that can be used in the marketing pictures. Property management companies can  designate an administrative assistant to stage new listings before they are listed online.

VisualStager gives you a free account that lets viewers experiment with mock rooms as well as import and stage one picture for free. Pictures can be staged for as little as $10 each. Try it out here on VisualStager’s sandbox!

Virtual Home Staging for Realtors®


Virtual Staging BedroomSubscribe: Marketing Homes Blog

Staging Pads Website    Sampler    Sandbox

 Email: jim@stagingpads.com

 Contact: (800) 894-7033

Realtors® have a huge challenge working with sellers that have moved out of the property, often upside down. In an ideal world every house would get the professional staging and photography package it deserves. Homes that benefit from great location and good pricing don’t need much help. The other 80% of homes however need to catch the eye of the 92% of buyers starting their shopping process online looking at pictures.

Passing by houses is as quick as the click of a mouse. One Saturday, just as an exercise, spend an hour looking though homes in your area and see how many pics you can look at in an hour. For the average house surfer, it is well over a thousand. Buyers love virtual tours on the real estate search engines like Realtor.com, Zillow, Trulia, Homes.com and the MLS. Not the spinning kind… a real tour with great pics and music. The idea is to involve the 2 senses that can be used online as interactively as possible.

Staging Pads has found just such a platform with VisualStager. A new groundbreaking technology that allows viewers to move the furniture around, add and delete staging directly within the tour of the home. This works for homes that have had virtual staging added to the pictures. It is useful for homes that are vacant and have good pictures to have virtual staging added to.

Even better, the software is so easy to use that most anybody can do the staging using the platform. Try it by clicking on the pictures below and see how easy it is to become engaged in a home tour and try one for your next vacant listing.

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