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A New Business Opportunity In Real Estate Virtual Staging

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Email: Jim@StagingPads.com

Contact: (800) 894-7033

virtually staged dining room

As a realtor® in New Mexico I have learned that helping sellers figure out ways to minimize unexpected financial pain results in happy sellers.

Home staging is one of these costs that, while we know sell listings, may not be well received by  strapped home owners that are moving furniture out of their home. I always start by offering professional staging as it presents a home in the best light. If the home owner does not have a good budget for that, I can offer virtual staging at no cost to the seller and use a DIY platform to add it to the real estate photos.

As a real estate photographer I also can make this technology available to professional photographers and agents looking for a polished look to their MLS listings. DIY Virtual staging is reaching a high-level of quality making it affordable for agents to offer as an add-on service.

Brokers using this DIY staging software can also make extra income by helping co-workers with vacant listings. This is a great business plan for property managers, builders and stagers who have access to vacant home pictures.

Let’s look at the possible streams of revenue that virtual staging can offer most anybody in the housing industry:

  1. Property managers, apartments often have vacant or poorly staged models and many don’t have models as they need to rent at 100% occupancy. Offering staging to property management companies for each time an apartment is renovated will keep fresh listings moving online where future tenants are looking.
  2. Real estate agents using DIY virtual staging software can use this technology to set themselves apart at listing appointments. They can also charge the co-workers to help make their vacant home pics look better for the MLS.
  3. Photographers can have a field day with virtual staging as they have access to the photos of vacant rooms. It makes a natural add-on service for them to offer.
  4. Home stagers would prefer to sell actual furniture staging contracts; however, if a seller is going to walk due to cost they can make and extra $300-$500 without moving a stick of furniture.
  5. Builders are definitely in need a internet staging for their models. National builders generally stage out their main models but often do not have budgets at the regional level. This is a great niche for virtual staging that can be seen online.
  6. FSBO’s They often don’t realize they are missing out on the professional assistance of an agent. They are typically open to any ideas to help their home sell – especially if it does not cost much money.  This is really just the beginning of the enormous housing industry list that can benefit from virtual staging. I can think of many more – how about you? If you are interested in getting into the virtual staging business… I can help with that, and put virtual staging software in your hands to begin playing with for free. Just send me a note!

Jim Gross - virtual stagingJim Gross

Author and owner of Staging Pads and national distribution and training for VisualStager

DIY Staging Furniture Is About To Get A Big Addition

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Staging Pads Website    Sampler    Sandbox

Email: Jim@StagingPads.com

Contact: (800) 894-7033

Virtually Staged Kitchen

DIY virtual staging technology is gaining traction in the real estate industry as broker’s look to technology to win listings.

Furniture companies are beginning to make 3D samples on their sites. They generally show 3-4 views of a piece of furniture. Companies that have the software to sample and  complete the views can create a true 3D piece that can be rotated 360 degrees. Then lighting and shadows are added to give the furniture a realistic look.

What remains is the need for a platform that can straighten, calibrate rooms, position and rotate furniture within a picture.

All this technical background on how virtual staging is just to give you a glimpse behind the scenes. Until recently the 3D models available on-line were limited sometimes to unrealistic looking furniture. That is all about to change!

We will be adding 100’s of pieces of furniture over the next months. We are releasing many new pieces this week in several categories.

Please let us know if there are specific categories or styles of furniture pieces that you would like to have added. As we are able to locate them from 3D online stores we will be adding them to VisualStager. Sign up here to try it yourself for free.

Jim Gross - virtual stagingJim Gross

Author and owner of Staging Pads and national distribution and training for VisualStager

How Many Ways Can You Virtually Stage a Room?

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Staging Pads Website    Sampler    Sandbox

Email: Jim@StagingPads.com

Contact: (800) 894-7033

Virtually Staging narrow rooms

With all the blogging I have done about virtual staging, I haven’t shown one of the most powerful and diverse uses that DIY staging software offers – staging a room for different uses.  Home staging cannot show this feature, while full-serve virtual staging companies will charge you to stage the room twice.

VisualStager software however will let you change the look of a room, save and download the picture endless times with no extra staging fee. If you want to save both pictures on the virtual staging platform there is a $1 fee to restage the same picture and save the editing capability of each one.

This is huge for realtors® that want to show a bedroom/office or den/media room combination. As a virtual stager the number one request we have is to be able to show different styles for a room. This agent wanted to show this very tight narrow room as a living room with an upright piano, and then again as an office. Virtually Staging narrow rooms

As you are preparing the marketing for your MLS listing start thinking outside the box. How many times have you seen listings that show five views of the same room? Boring! At what point does a viewer click out of that? You should actually not show multiple views of the same room but rather, keep moving the viewer through the home. One way to do this with smaller homes, or vacant ones is to switch up the possibilities within the same room.

As a real estate photographer in Albuquerque, I always tell agents to have one picture of the front, one closeup of a courtyard and get viewers in the house on picture three. The first 6-7 pictures had better show viewers the best rooms in the house. Do not show six views of the kitchen. You can show close up shots of different areas within a space however. Showing repeat shots of the same room IS THE biggest mistake I see on the MLS. As a photographer I may deliver five shots of the living room, and 90% of the agents will put all five of them in the MLS – one after another losing viewers after the second one.

So this staging will allow you to give different views and uses of the same room adding more interaction and interest in home showings.

For more info on staging these yourself visit our DIY virtual staging site.

Jim Gross - virtual stagingJim Gross

Author and owner of Staging Pads and national distribution and training for VisualStager

Editing a Real Estate Photograph With Virtual Staging

Subscribe: Marketing Homes Blog

Staging Pads Website    Sampler    Sandbox

Email: Jim@StagingPads.com

Contact: (800) 894-7033

DIY Virtual Staging EditingAs a real estate photographer in Albuquerque I sometimes shoot out of town up in the Sandia mountain range. This was a listing the agent had not seen before I shot it and the window curtains were not hung correctly.

I proceeded with the shoot and got the dreaded email from the broker saying that she wished the curtains had been different. This would have been a 3 hour fix driving back up and dealing with 2 feet of snow.

Instead I went to my DIY virtual staging platform and added curtains, a dining room table, china cabinet  and delivered a few living room pictures to my client. She was really pleased that I would do that for her helping her get the listing in the MLS right away.

One disclaimer here is that I could restage the curtains because the originals were not affixed to the wall. In New Mexico window coverings must be requested by the buyer unless permanently affixed. Only stage items that don’t convey with the home. Virtual Staging is a great way  to enhance vacant home pictures with furniture, pictures, plants and accessories. It should never be used as a band-aid to fix something that conveys such as walls, flooring or landscaping.

We can teach you how to do the same fix for as little as $7. In other cases where I am not fixing my mistakes I stage vacant home pictures for home sellers and realtors® looking for a better online presence. As a photographer this can double my income for a shoot while helping home sellers with a more competitive listing. This type of service will also help realtors® close listing appointments as few realtors use photographers that can offer this resource currently.

Jim Gross - virtual stagingJim Gross

Author and owner of Staging Pads and national distribution and training for VisualStager

 

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